CRM & acquisition

Your acquisition funnel, in real time

How many sign-ups today, how many passed KYC, how many made their first transaction? The CRM module of the Konnect platform tracks every step of the acquisition funnel in real time, natively wired to wallet events: no integration, no exports, no lag.

Every funnel step counted on actual events, to the second.

The funnel, live

sign-ups
KYC
active

What the capability covers

Real-time funnel

Sign-up, identification, first deposit, first transaction, active customer: every step is counted to the second, on actual platform events.

Natively wired

No tracking to install, no third-party tool to sync: the CRM reads the same engine as the wallet and KYC.

Segments and cohorts

Analyze by acquisition channel, period, profile or region; compare cohorts to see what actually converts.

Drop-off alerts

A customer stuck at KYC or inactive after sign-up is flagged while there is still time to act.

Actionable re-engagement

Trigger campaigns on the segments that drop off, and measure their effect directly in the funnel.

How we deploy

01

Funnel definition

Your steps and thresholds are configured on the events of your deployment.

02

Channel wiring

Acquisition channels are identified to segment journeys from sign-up.

03

Daily operation

Your growth and product teams monitor, alert and re-engage from the back office.

Frequently asked questions

Do we need to install tracking or integrate a third-party tool?

No: the CRM is a platform module, fed by the same events as the wallet and KYC. There is nothing to instrument and data never leaves your deployment.

Which funnel steps are tracked?

The standard journey steps: sign-up, identification (KYC), first deposit, first transaction, recurring activity. They adapt to your journey during scoping.

Can we compare several acquisition channels?

Yes: campaigns, agent network, referrals or partnerships. Each channel gets its own funnel and comparable conversion rates, in real time.

Activate this capability under your brand

Tell us about your market, your licence and your constraints. We'll come back with a costed launch plan, and a lap time.

Book a demo